RAUW ALEJANDRO

COSA NUESTRA

YEAR

2025

COLLABORATOR

ALL OF IT NOW X STURDY.

SERVICES

Render Farm Services

Server Rentals

Media Server Programming

Media Server Operation

Screens Production

Content Integration

For Rauw Alejandro’s Cosa Nuestra Tour in early 2025, All Of It Now worked alongside STURDY. providing show programming, render farm services, and equipment rentals. The technical package included GX media playback servers supporting the show’s content and playback infrastructure.

ALL OF IT NOW

SCREENS PRODUCERVishal Sharma

RENDERFARM ENGINEERINGNeil Carman

RENDER WRANGLERMykel Booker

DISGUISE PROGRAMMER + OPERATORBransen Black

COLOR PIPELINEAnthony Vasquez

COLLABORATORS

CREATIVE DIRECTIONSturdy

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[ PRODUCTION NOTES ]

RAUW ALEJANDRO needed content that could carry a full arena show and still feel live — not a video playing behind the artist, but a stage that responds in the moment.

The brief was a stage that could change character between songs without a hard cut — so the content had to be generative rather than baked, reacting to timecode and to the band on stage instead of running as a fixed film.

We built the look as a set of real-time systems in a single scene graph: camera-aware grading, particle fields tied to the low end, and a set of LED-native transitions that never resolve to a seam. Playback ran redundant, with a warm spare tracking the show frame-for-frame.

Everything was authored to survive the tour: one operator, a fixed I/O map, and content that degrades gracefully if a panel drops rather than tearing the whole surface.