For Martin Garrix’s Americas Tour, All Of It Now was brought on by PHNTM, with Creative Director Gabe Fraboni, to support the production across content, real-time Notch camera systems, equipment rentals, and volumetric development. The project began with a substantial content scope of 35 songs from Garrix’s discography, alongside a dedicated assignment to develop the volumetric LED system surrounding the stage. The volumetric grid traced the architecture of the stage design, requiring both a custom playback and hardware solution as well as a complete content pipeline capable of driving the system throughout the show and the North American touring schedule.
As the project progressed, the content scope expanded by an additional 20 songs, bringing the total to more than 55 pieces of content. This expansion led to a second and third round of content deliveries, intentionally creating opportunities for new visual reveals throughout the tour and allowing the show to continue evolving as it traveled. The additional content helped maintain a steady stream of new material and media moments around the production, particularly as the team prepared for the summer festival run.
Alongside the content production, we designed more than 35 unique Notch camera looks to be used throughout the show, creating a dedicated real-time visual language that complemented the rendered content. We also served as the volumetric development team, designing the playback architecture and hardware required to operate the grid, while developing the visual content that would run across it for the duration of the production.
From a systems and touring perspective, All Of It Now was responsible for designing, fabricating, and delivering the server rack for the Americas Tour, as well as building a dedicated flypack system for the festivals Garrix attended throughout and following the tour. These systems were engineered to support the real-time, volumetric, media server, and content requirements across both the primary North American tour and the subsequent festival environment. The result was a continuously evolving production pipeline that combined large-scale content creation, real-time Notch systems, volumetric development, and custom touring infrastructure to support Garrix’s visual world across the full touring cycle.
