GRIZ

2025 TOUR

YEAR

2025

COLLABORATOR

ALL OF IT NOW X VOYAGE PRODUCTIONS

SERVICES

Notch Design

Notch Integration

For GRiZ, a real-time IMAG system was developed in Notch to create a cohesive visual language across the artist’s festival performances. Building from an initial creative direction and overall vibe provided by the GRiZ team, we developed a structured deck of individual IMAG camera looks, defining a distinct visual treatment for each moment. Following approval, the looks were built, tested, and QC’d in Notch before being integrated live in Fall 2025 alongside the Voyage team, supporting the primary content package across the festivals GRiZ attended.

SHOWS13

SONGS PLAYED24-28

FESTIVAL ATTENDEES1M+

ALL OF IT NOW

NOTCH DESIGNER + INTEGRATORVishal Sharma

NOTCH DESIGNERStella Kinoshita

NOTCH DESIGNERBrenton March

COLLABORATORS

CREATIVE DIRECTIONVoyage

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[ PRODUCTION NOTES ]

For GRiZ, a suite of real-time IMAG looks was designed and integrated in Notch to establish a cohesive visual language across the artist’s 2025 festival performances. The GRiZ team came to the project with a strong conceptual direction for the overall vibe and treatment of the IMAG content, which we translated into a structured creative deck of individual camera looks. This process allowed each look to be clearly defined and reviewed while establishing a flexible visual system that could complement the primary show content without feeling disconnected from the larger creative world.

Once the looks were approved, we moved into the Notch build phase, developing each treatment as a live, real-time system and taking the full collection through testing and QC to ensure consistency and reliability in a festival environment. In Fall 2025, we brought the system into the field and integrated the completed looks alongside the Voyage team, adapting the real-time system to the live production environment. The resulting IMAG package provided a range of distinct camera treatments that could shift with the performance and reinforce the energy of the show while maintaining a consistent visual identity. These looks ultimately supported the primary content across the festivals GRiZ attended, extending the visual world of the show into the live camera feed and creating a more cohesive relationship between IMAG and the designed content.